TCS UMWELTTECHNIK GMBH

TCS Umwelttechnik GmbH
Holzschlag 127
7435 Unterkohlstätten
Tel: +43261620238
Mobile: +43 664 2126341
Mail: office@tcs-umwelttechnik.at
Legal form: GmbH
Managing director/owner: Ing. Josef Heissenberger
Managing Director: Heinz Leitner, hl@tcs-umwelttechnik.at, +436641208711
Company foundation: 29.05.2015
Trade: Mechatronics, trade in machinery, freight transport, logging, rental of movable property
VAT number: ATU69663018
Company register number: FN 435007w
Supervisory authority: Regional court Wr.
Neustadt Image source: © carlos castilla | shutterstock.com The license of the images used was acquired by FimenABC for the operator of the website.

Website realized by neumeith.at

Imprint Details

Information about the service provider.

TCS Umwelttechnik GmbH

Holzschlag 127, 7435 Unterkohlstätten, Austria

Tel: +43261620238
E-Mail: office@tcs-umwelttechnik.at

Company register number: FN 435007w Company register court: Landesgericht Wr.
Neustadt
Registered office: Holzschlag 127, 7435 Unterkohlstätten
Business purpose: Mechatronics, trade in machinery, transportation of goods, logging, rental of movable property
UID number: ATU69663018
GLN (Global Location Number): 9110022109733
GISA (Gewerbeinformationssystem Austria): 28985440, 28223139
Member of: WKO Burgenland, https://firmen.wko.at/tcs-umwelttechnik-gmbh/burgenland/?firmaid=17c63dbe-ef7f-4136-8fc7-20755198588f
Professional law: www.ris.bka.gv.at

Supervisory authority/commercial authority: Regional Court Eisenstadt

Awarding country: Austria

Managing directors: Ing.
Josef Heissenberger, Heinz Leitner, hl@tcs-umwelttechnik.at, +436641208711
E-mail of the data protection office: office@tcs-umwelttechnik.atTel.: +43261620238
Contact: TCS Umwelttechnik GmbH Holzschlag 127 7435 Unterkohlstätten Tel: +43261620238 Mobile: +43 664 2126341 Mail: office@tcs-umwelttechnik.at

Addition for large websites

Responsible for the content: TCS Umwelttechnik GmbH

EU dispute resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the online dispute resolution platform (ODR platform).
Consumers have the opportunity to submit complaints to the European Commission’s online dispute resolution platform at https://ec.europa.eu/consumers/odr/main/index.cfm?event=main.home2.show&lng=DE.
You will find the necessary contact details above in our legal notice.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the content of this website and endeavor to provide correct and up-to-date information.
Unfortunately, we cannot accept any liability for the accuracy of all content on this website, especially that provided by third parties.
As a service provider, we are not obliged to monitor the information transmitted or stored by you or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information in accordance with the general laws due to judicial or official orders remain unaffected even in the case of our non-responsibility.

If you notice any problematic or illegal content, please contact us immediately so that we can remove the illegal content.
You will find the contact details in the imprint.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible.
We are not liable for linked websites, as we had and have no knowledge of illegal activities, we have not noticed any such illegal activities and we would remove links immediately if we became aware of any illegal activities.

If you notice any illegal links on our website, please contact us.
You will find the contact details in the imprint.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright.
Please ask us before you distribute, reproduce or exploit the content of this website, for example by republishing it on other websites.
If necessary, we will prosecute the unauthorized use of parts of the contents of our website.

If you find any content on this website that violates copyright law, please contact us.

Picture credits

The images, photos and graphics on this website are protected

by

copyright:

Image source: © carlos castilla | shutterstock.com The license for the images used was acquired by FimenABC for the operator of the website.
TCS Umwelttechnik GMBH

All texts are protected by copyright.

Source: Created with the Imprint Generator Austria by AdSimple

Privacy policy

Introduction and overview

We have prepared this privacy policy (version 22.07.2024-122838015) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what lawful options you have.
The terms used are to be understood as gender-neutral. In short, we provide you with comprehensive information about the data we process about you.
Data protection declarations usually sound very technical and use technical legal terms.
This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible.
Where it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used.
We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis.
This is certainly not possible by providing explanations that are as concise, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection.
I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have any questions, we would ask you to contact the responsible body named below or in the legal notice, follow the links provided and look at further information on third-party websites.
Our contact details can of course also be found in the legal notice.

Area of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors).
By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address and postal address.
The processing of personal data ensures that we can offer and bill our services and products, whether online or offline.
The scope of this privacy policy includes

• all online presences (websites, online stores) that we operate
• Social media presences and email communication
• Mobile apps for smartphones and other devices

In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned.
If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016.
You can of course read this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:

1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose.
   An example would be the storage of the data you entered in a contact form.
2. Contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data.
   For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data.
   For example, we are legally obliged to keep invoices for accounting purposes.
   These usually contain personal data.
4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data.
   For example, we need to process certain data in order to operate our website securely and efficiently.
   This processing is therefore a legitimate interest.

Other conditions such as recording in the public interest, the exercise of official authority and the protection of vital interests do not generally apply to us.
If such a legal basis is relevant, it will be indicated at the appropriate point.
In addition to the EU Regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of PersonalData (Data Protection Act), or DSG for short.
• In Germany, the Federal Data Protection Act( BDSG) applies.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below: TCS Umwelttechnik GmbH Holzschlag 127 7435 Unterkohlstätten Tel: +43261620238 Mobil: +43 664 2126341 Mail: office@tcs-umwelttechnik.at E-Mail: office@tcs-umwelttechnik.at Telefon:

+43261620238Storage

period
It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products.
This means that we delete personal data as soon as the reason for the data processing no longer exists.
In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible, provided there is no obligation to store it.
We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

• According to Article 15 GDPR, you have a right to information as to whether we process your data.
  If this is the case, you have the right to receive a copy of the data and the following information:
  • the purpose for which we carry out the processing
  • the categories, i.e. the types of data that are processed
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed
  • how long the data will be stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing
  • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below)
  • the origin of the data if we have not collected it from you
  • whether profiling is carried out, i.e. whether data is automatically analyzed in order to create a personal profile of you.
• According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
• According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the erasure of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but no longer use it.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
• According to Article 21 GDPR, you have the right to object, which will result in a change to the processing after enforcement.
  • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
  • If data is used for profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint.
  This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the controller listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority.
For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/.
In Germany, there is a data protection officer for each federal state.
For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr. Matthias Schmidl Address: Barichgasse 40-42, 1030 Vienna Telephone no.: +43 1 52 152-0 E-mail address: dsb@dsb.gv.at Website: https:

//www.dsb.gv.at/Datenübertragung in third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or other legal permission exists.
This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted.
In most cases, your consent is the most important reason why we process data in third countries.
The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, according to the European Court of Justice, there is currently only an adequate level of protection for data transfers to the USA if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework.
You can find more information on this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously.
Furthermore, US government authorities may be able to access individual data.
In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account.
Where possible, we try to use server locations within the EU if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures.
Where possible, we encrypt or pseudonymize personal data.
In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Art. 25 GDPR refers to “data protection by design and by default”, meaning that we always think about security and take appropriate measures for both software (e.g. forms) and hardware (e.g. access to the server room).
If necessary, we will discuss specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical – and they are.
We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data tap-proof on the Internet. This means that the complete transmission of all data from your browser to our web server is secured – nobody can “listen in”.
We have thus introduced an additional layer of security and comply with data protection by design(Article 25(1) GDPR).
By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to find good links to further information.

Communication

Communication summary 👥 Data subjects: Anyone who communicates with us by telephone, email or online form 📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: Duration of the business case and the statutory provisions ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

When you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the associated business transaction.
The data will be stored for as long as required by law.

Affected persons

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone

When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used.
In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries.
The data will be deleted as soon as the business case has been completed and legal requirements permit.

e-mail

If you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server.
The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses.
The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

• Art. 6 para.
  1 lit.
  a GDPR (consent): You give us your consent to store your data and to use it for purposes relating to the business transaction;
• Art. 6 para.
  1 lit.
  b GDPR (contract): It is necessary for the performance of a contract with you or a processor, such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of an offer;
• Art. 6 para.
  1 lit.
  f GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional manner.
  This requires certain technical facilities such as e-mail programs, exchange servers and mobile network operators in order to be able to operate communication efficiently.

Data processing agreement (DPA)

In this section, we would like to explain what a data processing agreement is and why it is needed.
Because the word “data processing agreement” is a bit of a mouthful, we will often only use the acronym DPA in this text.
Like most companies, we do not work alone, but also use the services of other companies or individuals.
By involving various companies or service providers, we may pass on personal data for processing.
These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA).
The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you.
In addition to controllers, there may also be so-called processors.
This includes any company or person who processes personal data on our behalf.
More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body which processes personal data on our behalf is considered a processor.
Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
To make the terminology easier to understand, here is an overview of the three roles in the GDPR Data subject (you as a customer or interested party) → Controller (we as a company and client) → Processor (service provider such as a web host or cloud provider)

Content of a data processing agreement

As mentioned above, we have concluded a DPA with our partners who act as processors.
This states above all that the processor processes the data to be processed exclusively in accordance with the GDPR.
The contract must be concluded in writing, although the electronic conclusion of the contract is also deemed to be “in writing” in this context.
The processing of personal data only takes place on the basis of the contract.
The contract must contain the following:

• Commitment to us as the controller
• Obligations and rights of the controller
• Categories of data subjects
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place of data processing

Furthermore, the contract contains all obligations of the processor.
The most important obligations are

• to ensure data security measures
• take possible technical and organizational measures to protect the rights of the data subject
• to keep a data processing register
• cooperate with the data protection supervisory authority at its request
• carry out a risk analysis in relation to the personal data received
• Sub-processors may only be commissioned with the written consent of the controller

You can find out what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html, for example.
A sample contract is presented here.

Cookies

Cookie summary 👥 Data subject: Visitors to the website 🤝 Purpose: depending on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depending on the cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser.
Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge.
Most websites store small text files in your browser.
These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers.
Almost all websites use cookies.
More precisely, they are HTTP cookies, as there are also other cookies for other areas of application.
HTTP cookies are small files that are stored on your computer by our website.
These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak.
A cookie consists of a name and a value.
When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings.
When you visit our site again, your browser transmits the “user-related” information back to our site.
Thanks to cookies, our website knows who you are and offers you the settings you are used to.
In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server.
The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested. There are both first-party cookies and third-party cookies.
First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics).
Each cookie must be evaluated individually, as each cookie stores different data.
The expiry time of a cookie also varies from a few minutes to a few years.
Cookies are not software programs and do not contain viruses, Trojans or other “malware”.
Cookies also cannot access information on your PC.
Cookie data can look like this, for example: Name: _ga Value: GA1.2.1326744211.152122838015-9 Purpose: Distinguishing website visitors Expiry date: after 2 years A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy.
At this point, we would like to briefly explain the different types of HTTP cookies.
There are 4 types of cookies: Essential cookies These cookies are necessary to ensure basic website functions.
For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and later goes to the checkout.
These cookies ensure that the shopping cart is not deleted even if the user closes the browser window. Purposeful cookies These cookies collect information about user behavior and whether the user receives any error messages.
These cookies are also used to measure the loading time and the behavior of the website with different browsers. Targeted cookies These cookies ensure better user-friendliness.
For example, entered locations, font sizes or form data are saved. Advertising cookies These cookies are also known as targeting cookies.
They are used to deliver customized advertising to the user.
This can be very practical, but also very annoying.
When you visit a website for the first time, you are usually asked which of these types of cookie you would like to allow.
And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question.
You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks.
Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below.
Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself.
You can delete all cookies manually at any time via your browser (see also “Right to object” below).
Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies.
Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies.
For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings: Chrome: Delete, enable and manage cookies in ChromeSafari: Manage cookies and website data with SafariFirefox: Delete cookies to remove data that websites have placed on your computerInternetExplorer: Delete and manage cookiesMicrosoftEdge: Delete and manage cookies If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set.
You can then decide for each individual cookie whether or not to allow it.
The procedure differs depending on the browser.
It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have been in place since 2009.
These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR).
However, there are still very different reactions to these directives within the EU countries.
In Austria, however, this directive was implemented in Section 165 para.
3 of the Telecommunications Act (2021).
In Germany, the cookie directives have not been implemented as national law.
Instead, this directive was largely implemented in Section 15 para.
3 of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.
For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 para. 1 lit. f GDPR), which in most cases are of an economic nature.
We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.
If cookies that are not absolutely necessary are used, this is only done with your consent.
The legal basis in this respect is Art. 6 para.
1 lit.
a GDPR.
In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Webhosting introduction

Web hosting summary 👥 Data subjects: Website visitors 🤝 Purpose: Professional hosting of the website and securing its operation 📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or from the web hosting provider used. 📅 Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website.
This data should be processed as sparingly as possible and only with justification.
By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one).
By domain we mean, for example, example.de or example.com.
If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser.
You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari.
We call them browsers or web browsers for short.
To display the website, the browser must connect to another computer where the website’s code is stored: the web server.
Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers.
They offer web hosting and thus ensure reliable and error-free storage of website data.
A lot of technical terms, but please stay tuned, it gets better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed.
On the one hand, your computer stores data; on the other hand, the web server must also store data for a period of time to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional hosting of the website and safeguarding of operations
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or prosecution of claims

What data is processed?

Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as

• the complete Internet address (URL) of the website accessed
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www. beispielquellsite.de/vondabinichgekommen/)
• the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
• date and time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted.
We do not pass this data on, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful behavior.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting is based on Art. 6 para.
1 lit.
f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims from this if necessary.
There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Web hosting provider External privacy policy

Below you will find the contact details of our external hosting provider, where, in addition to the information above, you can find out more about data processing: internex GmbH Lagerstraße 15, 3950 Gmünd, AT You can find out more about data processing by this provider in the privacy policy.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Data subject: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the web analytics tool used. 📅 Storage period: depending on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short.
This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool).
The data is used to create analyses of user behavior on our website and made available to us as the website operator.
In addition, most tools offer various test options.
For example, we can test which offers or content are best received by our visitors.
To do this, we show you two different offers for a limited period of time.
After the test (known as an A/B test), we know which product or content our website visitors find more interesting.
For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry.
In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other.
With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us.
For example, we can see the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular.
All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used.
As a rule, however, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored, for example.
If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.
Your IP address is also stored.
According to the General Data Protection Regulation (GDPR), IP addresses are personal data.
However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form).
For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored.
All this data, if collected, is stored in pseudonymized form.
This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code. How long the respective data is stored always depends on the provider.
Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this.
In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.
If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time.
This works either via our cookie management tool or via other opt-out functions.
For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up.
According to Art. 6 para.
1 lit.
a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically.
With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests) .
Wir setzen die Tools gleichwohl nur ein, soweit sie eine Einwilligung erteilt haben.
Da bei Web-Analytics-Tools Cookies zum Einsatz kommen, empfehlen wir Ihnen auch das Lesen unserer allgemeinen Datenschutzerklärung zu Cookies.
Um zu erfahren, welche Daten von Ihnen genau gespeichert und verarbeitet werden, sollten Sie die Datenschutzerklärungen der jeweiligen Tools durchlesen.
Informationen zu speziellen Web-Analytics-Tools, erhalten Sie – sofern vorhanden – in den folgenden Abschnitten.

Google Analytics privacy policy

Google Analytics Privacy Policy Summary 👥 Data subject: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior and click behavior. You can find more details on this further down in this privacy policy. 📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc.
For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google Analytics collects data about your actions on our website.
However, by combining various technologies such as cookies, device IDs and login information, you can be identified as a user across different devices.
This means that your actions can also be analyzed across platforms.
For example, when you click on a link, this event is saved in a cookie and sent to Google Analytics.
The reports we receive from Google Analytics help us to better tailor our website and our service to your needs.
In the following, we will go into more detail about the tracking tool and inform you in particular about which data is processed and how you can prevent this.
Google Analytics is a tracking tool that is used to analyze data traffic on our website.
These measurements and analyses are based on a pseudonymous user identification number.
This number does not contain any personal data such as name or address, but is used to assign events to an end device.
GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling and conversion events.
GA4 also incorporates various machine learning functions to better understand user behavior and certain trends.
GA4 relies on modeling with the help of machine learning functions.
This means that missing data can also be extrapolated on the basis of the data collected in order to optimize the analysis and also to be able to make forecasts.
For Google Analytics to work in principle, a tracking code is integrated into the code of our website.
When you visit our website, this code records various events that you carry out on our website.
With GA4’s event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions.
In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked.
Such specific events can be, for example, the submission of a contact form or the purchase of a product.
As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports on your user behavior.
These may include the following reports:

• Target group reports: Target group reports allow us to get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
• Behavioral reports: This tells us how you interact with our website. We can see which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you convert from a mere website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: This model captures very specific events that can take place on our website. For example, playing a video, purchasing a product or subscribing to our newsletter.
• Advanced analytics: These functions allow us to understand your behavior on our website or certain general trends even better. For example, we can segment user groups, carry out comparative analyses of target groups or track your path on our website.
• Predictive modeling: Based on collected data, missing data can be extrapolated through machine learning to predict future events and trends. This can help us to develop better marketing strategies.
• Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service.
The statistics and data from Google Analytics help us to achieve this goal.
The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website.
On the one hand, we can optimize our site so that it can be found more easily by interested people on Google.
On the other hand, the data helps us to better understand you as a visitor.
We therefore know exactly what we need to improve on our website in order to offer you the best possible service.
The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively.
After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie.
This is how Google Analytics recognizes you as a new user and you are assigned a user ID.
The next time you visit our site, you will be recognized as a “returning” user.
All collected data is stored together with this user ID.
This makes it possible to analyze pseudonymous user profiles.
In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code.
The data is then stored in the corresponding property.
The Google Analytics 4 property is standard for every newly created property.
Depending on the property used, data is stored for different lengths of time.
Through identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters, your interactions are measured across platforms if you have given your consent.
Interactions are all types of actions that you perform on our website.
If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies.
Google does not pass on any Google Analytics data unless we as the website operator authorize this.
Exceptions may be made if required by law.
According to Google, no IP addresses are logged or stored in Google Analytics 4.
However, Google uses the IP address data to derive location data and deletes it immediately afterwards.
All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.
Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics).
Nevertheless, there are some specific cookies that are used by GA4.
These include, for example: Name: _ga Value: 2.1326744211.152122838015-5 Purpose: By default, analytics.js uses the _ga cookie to store the user ID.
It is generally used to differentiate between website visitors. Expiration date: after 2 years Name : _gid Value: 2.1687193234.152122838015-1 Purpose : The cookie is also used to differentiate between website visitors Expiry date: after 24 hours Name: _gat_gtag_UA_<property-id>Value: 1 Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>. Expiration date: after 1 minute Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.
The aim of GA4 is also to improve data protection.
The tool therefore offers a number of options for controlling data collection.
For example, we can set the storage duration ourselves and also control data collection.
Here we show you an overview of the most important types of data collected with Google Analytics: Heatmaps: Google creates so-called heatmaps.
Heatmaps allow you to see exactly those areas that you click on.
This gives us information about where you are “traveling” on our site. Session duration: Google defines session duration as the time you spend on our site without leaving it.
If you have been inactive for 20 minutes, the session ends automatically. Bounce rate: A bounce is when you only view one page on our website and then leave our website again. Account creation: When you create an account on our website or place an order, Google Analytics collects this data. Location: IP addresses are not logged or stored in Google Analytics.
However, shortly before the IP address is deleted, derivations are used for location data. Technical information: Technical information includes your browser type, your internet provider or your screen resolution. Source of origin: Google Analytics and we are of course also interested in which website or which advertisement you came to our site from.
Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites.
The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world.
You can find out exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de Your data is distributed on various physical data carriers.
This has the advantage that the data can be accessed more quickly and is better protected against manipulation.
There are appropriate emergency programs for your data in every Google data center.
If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
The retention period of the data depends on the properties used.
The storage period is always defined separately for each individual property.
Google Analytics offers us four options to control the storage period:

• 2 months: this is the shortest storage period.
• 14 months: by default, GA4 stores the data for 14 months.
• 26 months: data can also be stored for 26 months.
• Data is only deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us.
In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data will be deleted once a month.
This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies).
Reporting results are based on aggregated data and are stored independently of user data.
Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it.
You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data.
You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de.
Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up.
According to Art. 6 para.
1 lit.
a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically.
With the help of Google Analytics, we can detect errors on the website, identify attacks and improve efficiency.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests) .
Wir setzen Google Analytics gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.
Google verarbeitet Daten von Ihnen u.a. auch in den USA.
Google ist aktiver Teilnehmer des EU-US Data Privacy Frameworks, wodurch der korrekte und sichere Datentransfer personenbezogener Daten von EU-Bürgern in die USA geregelt wird.
Mehr Informationen dazu finden Sie auf https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Zudem verwendet Google sogenannte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO).
Standardvertragsklauseln (Standard Contractual Clauses – SCC) sind von der EU-Kommission bereitgestellte Mustervorlagen und sollen sicherstellen, dass Ihre Daten auch dann den europäischen Datenschutzstandards entsprechen, wenn diese in Drittländer (wie beispielsweise in die USA) überliefert und dort gespeichert werden.
Durch das EU-US Data Privacy Framework und durch die Standardvertragsklauseln verpflichtet sich Google, bei der Verarbeitung Ihrer relevanten Daten, das europäische Datenschutzniveau einzuhalten, selbst wenn die Daten in den USA gespeichert, verarbeitet und verwaltet werden.
Diese Klauseln basieren auf einem Durchführungsbeschluss der EU-Kommission.
Sie finden den Beschluss und die entsprechenden Standardvertragsklauseln u.a. hier: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms), welche auf die Standardvertragsklauseln verweisen, finden Sie unter https://business.safety.google/intl/de/adsprocessorterms/.
Wir hoffen, wir konnten Ihnen die wichtigsten Informationen rund um die Datenverarbeitung von Google Analytics näherbringen.
Wenn Sie mehr über den Tracking-Dienst erfahren wollen, empfehlen wir diese beiden Links: https://marketingplatform.google.com/about/analytics/terms/de/ und https://support.google.com/analytics/answer/6004245?hl=de.
Wenn Sie mehr über die Datenverarbeitung erfahren wollen, nutzen Sie die Google-Datenschutzerklärung auf https://policies.google.com/privacy?hl=de.

Data processing agreement (DPA) Google Analytics

We have concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR).
You can find out exactly what a DPA is and, in particular, what must be included in a DPA in our general section “Data processing agreement (DPA)”.
This contract is required by law because Google processes personal data on our behalf.
It clarifies that Google may only process data that it receives from us in accordance with our instructions and must comply with the GDPR.
You can find the link to the order data processing conditions at

https://business.safety.google/intl/de/adsprocessorterms/Google Analytics reports on demographic characteristics and interests

We have activated the functions for advertising reports in Google Analytics.
The reports on demographic characteristics and interests contain information on age, gender and interests.
This allows us to get a better picture of our users without being able to assign this data to individual persons.
You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated via a checkbox.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode.
You can choose whether or not to consent to Google Analytics cookies.
This also allows you to choose which of your data Google Analytics may process.
The data collected is mainly used to measure user behavior on the website, to display targeted advertising and to provide us with web analytics reports.
As a rule, you consent to data processing by Google via a cookie consent tool.
If you do not consent to data processing, only aggregated data will be collected and processed.
This means that data cannot be assigned to individual users and therefore no user profile is created for you.
You can also only consent to statistical measurement.
No personal data is processed and therefore not used for advertising or advertising success.

Google Analytics IP anonymization

We have implemented IP address anonymization from Google Analytics on this website.
This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address.
The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary 👥 Data subject: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy. 📅 Storage period: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc.
has been integrated into our website.
For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard.
The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things.
In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.
Google Site Kit is a plugin for the WordPress content management system.
With this plugin, we can view important website analysis statistics directly in our dashboard.
These are statistics that are collected by other Google products.
First and foremost Google Analytics.
In addition to Google Analytics, the Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website.
We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily.
Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests.
We use various Google tools for these evaluations.
Site Kit makes our work much easier in this respect because we can view and analyze the statistics of Google products directly in the dashboard.
We no longer have to register for the respective tool separately.
Site Kit therefore always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed.
This also includes storing personal data such as your IP address.
We have separate text sections in this privacy policy for more detailed information on the individual services.
For example, take a look at our privacy policy for Google Analytics.
Here we go into great detail about the data collected.
You can find out how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage.
We also have separate privacy policies with comprehensive information for other Google services such as Google Tag Manager and Google AdSense.
Below we show you examples of Google Analytics cookies that can be set in your browser if you have consented to data processing by Google.
Please note that these cookies are only a selection: Name: _ga Value:2.1326744211.152122838015-2 Purpose: By default, analytics.js uses the _ga cookie to store the user ID.
It is generally used to differentiate between website visitors.
Expiration date: after 2 years Name: _gid Value:2.1687193234.152122838015-7 Purpose : This cookie is also used to differentiate between website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_ <property-id>
Value: 1 Purpose: This cookie is used to reduce the request rate.
Expiration date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide.
Most of the servers are located in the United States and it is therefore easily possible that your data will also be stored there.
At https://www.google.com/about /datacenters/locations/?hl=de you can see exactly where the company provides servers.
Data collected by Google Analytics is stored for a standard period of 26 months.
Your user data will then be deleted.
The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data and to have your data deleted, corrected or restricted.
You can also deactivate, delete or manage cookies in your browser at any time.
If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie pop-up.
According to Art. 6 para.
1 lit.
a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically.
With the help of Google Site Kit, we can detect errors on the website, identify attacks and improve efficiency.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests) .
Wir setzen Google Site Kit gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.
Google verarbeitet Daten von Ihnen u.a. auch in den USA.
Google ist aktiver Teilnehmer des EU-US Data Privacy Frameworks, wodurch der korrekte und sichere Datentransfer personenbezogener Daten von EU-Bürgern in die USA geregelt wird.
Mehr Informationen dazu finden Sie auf https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Zudem verwendet Google sogenannte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO).
Standardvertragsklauseln (Standard Contractual Clauses – SCC) sind von der EU-Kommission bereitgestellte Mustervorlagen und sollen sicherstellen, dass Ihre Daten auch dann den europäischen Datenschutzstandards entsprechen, wenn diese in Drittländer (wie beispielsweise in die USA) überliefert und dort gespeichert werden.
Durch das EU-US Data Privacy Framework und durch die Standardvertragsklauseln verpflichtet sich Google, bei der Verarbeitung Ihrer relevanten Daten, das europäische Datenschutzniveau einzuhalten, selbst wenn die Daten in den USA gespeichert, verarbeitet und verwaltet werden.
Diese Klauseln basieren auf einem Durchführungsbeschluss der EU-Kommission.
Sie finden den Beschluss und die entsprechenden Standardvertragsklauseln u.a. hier: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms), welche auf die Standardvertragsklauseln verweisen, finden Sie unter https://business.safety.google/intl/de/adsprocessorterms/.
Um mehr über die Datenverarbeitung durch Google zu erfahren, empfehlen wir Ihnen die umfassenden Datenschutzrichtlinien von Google unter https://policies.google.com/privacy?hl=de.

Email marketing introduction

Email marketing summary 👥 Data subjects: Newsletter subscribers 🤝 Purpose: Direct advertising by email, notification of system-relevant events 📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the email marketing tool used. 📅 Storage period: Duration of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use the option of e-mail marketing.
If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored.
Email marketing is a sub-area of online marketing.
It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to take part in our e-mail marketing (usually by newsletter), you normally just have to register with your e-mail address.
To do this, you fill out an online form and send it off.
However, we may also ask you to provide your title and name so that we can write to you personally.
In principle, subscribing to newsletters works with the help of the so-called “double opt-in procedure”.
After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration.
This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address.
We or a notification tool used by us logs each individual registration.
This is necessary so that we can prove that the registration process is legally correct.
As a rule, the time of registration, the time of registration confirmation and your IP address are saved.
In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

We naturally want to stay in contact with you and always provide you with the most important news about our company.
To do this, we use email marketing – often simply referred to as “newsletters” – as an essential part of our online marketing.
If you agree to this or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail.
When we use the term “newsletter” in the following text, we mainly mean regularly sent e-mails.
Of course, we do not want to bother you in any way with our newsletters.
That is why we make every effort to offer only relevant and interesting content.
For example, you can find out more about our company, our services or products.
As we are constantly improving our offers, you will always find out via our newsletter when there is news or when we are offering special, lucrative promotions.
If we commission a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters.
The purpose of our e-mail marketing is basically to inform you about new offers and also to achieve our corporate goals.

What data is processed?

If you become a subscriber to our newsletter via our website, you confirm your membership of an e-mail list by e-mail.
In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored.
However, only if you consent to this data storage.
The data marked as such is necessary so that you can participate in the service offered.
Providing this information is voluntary, but if you do not provide it, you will not be able to use the service.
In addition, information about your device or your preferred content on our website may also be stored.
You can find out more about the storage of data when you visit a website in the “Automatic data storage” section.
We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time.
We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to the newsletter registration, you can submit an individual deletion request at any time.
If you permanently revoke your consent, we reserve the right to store your e-mail address in a blacklist.
As long as you have voluntarily subscribed to our newsletter, we will of course retain your e-mail address.

Right of objection

You can cancel your newsletter subscription at any time.
All you have to do is withdraw your consent to the newsletter subscription.
This usually only takes a few seconds or one or two clicks.
You will usually find a link to cancel your newsletter subscription at the end of every email.
If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent on the basis of your consent (Article 6(1)(a) GDPR).
This means that we may only send you a newsletter if you have actively subscribed to it beforehand.
We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.
Information on special email marketing services and how they process personal data, if available, can be found in the following sections.

Blogs and publication media Introduction

Blogs and publication media Privacy policy summary 👥 Data subjects: Website visitors 🤝 Purpose: Presentation and optimization of our services as well as communication between website visitors, security measures and administration 📓 Processed data: Data such as contact details, IP address and published content. You can find more details on this in the tools used. 📅 Storage period: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 sentence 1 lit. b. GDPR (contract)

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you with us on the other.
We may also store and process your data in the process.
This may be necessary so that we can display content appropriately, communication works and security is increased.
In our data protection text, we provide a general description of which of your data may be processed.
Exact details on data processing always depend on the tools and functions used.
You can find detailed information on data processing in the data protection notices of the individual providers.

Why do we use blogs and publication media?

Our greatest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are also important to us.
That’s why we want to create a good interactive exchange between us and you.
With various blogs and publication options, we can achieve exactly that.
For example, you can write comments on our content, comment on other comments or, in some cases, write articles yourself.

What data is processed?

Exactly which data is processed always depends on the communication functions we use.
Very often, the IP address, user name and published content are stored.
This is primarily done to ensure security protection, to prevent spam and to be able to take action against illegal content.
Cookies can also be used for data storage.
These are small text files that are stored with information in your browser.
You can find more information on the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this.
For example, contribution and comment functions store data until you revoke the data storage.
In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party communication tools at any time.
This works either via our cookie management tool or via other opt-out functions.
For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As cookies may also be used for publication media, we also recommend that you read our general privacy policy on cookies.
To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use the means of communication mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors.
Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 para.
1 sentence 1 lit.
b. GDPR.
Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent.
If and insofar as you have consented to your data being processed and stored by integrated publication media, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR).
Most of the communication functions we use set cookies in your browser to store data.
We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools – if available – can be found in the following sections.

Blog posts and comment functions Privacy policy

There are various online communication tools that we can use on our website.
For example, we use blog posts and comment functions.
This gives you the opportunity to comment on content or write articles.
If you use this function, your IP address may be stored for security reasons.
In this way, we protect ourselves against illegal content such as insults, unauthorized advertising or prohibited political propaganda.
In order to recognize whether comments are spam, we may also store and process user information on the basis of our legitimate interest.
If we start a survey, we also store your IP address for the duration of the survey so that we can ensure that all participants only vote once.
Cookies may also be used for storage purposes.
All data that we store about you (such as content or personal information) will remain stored until you object.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Data subject: Website visitors 🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools 📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used. 📅 Storage period: Depends on the tool used, you must be prepared for periods of several years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely.
The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies.
Most cookie consent management tools identify and categorize all existing cookies.
As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow.
The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our aim is to offer you the best possible transparency in the area of data protection.
We are also legally obliged to do so.
We want to provide you with as much information as possible about all tools and all cookies that can store and process your data.
It is also your right to decide for yourself which cookies you accept and which you do not.
In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place.
Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them.
You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data.
The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law.
This is stored either in an opt-in cookie or on a server.
The storage period of your cookie consent varies depending on the provider of the cookie management tool.
In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this.
In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.
Data stored in cookies is stored for different lengths of time.
Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years.
The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years.
You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies at any time.
This works either via our cookie management tool or via other opt-out functions.
For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies.
If we are permitted to use cookies on the basis of your consent (Article 6(1)(a) GDPR)
cookies, this consent is also the legal basis for the use of cookies and the processing of your data.
Cookie consent management platform software is used to manage your consent to cookies and to enable you to give your consent.
The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

BorlabsCookie privacy policy

We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent.
The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany.
You can find out more about the data processed through the use of BorlabsCookie in the privacy policy at
https://de.borlabs.io/datenschutz/.

Cookiebot privacy policy

Cookiebot privacy policy summary 👥 Data subjects: Website visitors 🤝 Purpose: Obtaining consent for certain cookies and thus the use of certain tools 📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used. 📅 Storage period: the data is deleted after one year ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Cookiebot?

We use functions of the provider Cookiebot on our website.
The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK.
Cookiebot offers us, among other things, the possibility to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice).
By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed.
In this privacy policy we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.
Cookiebot is a software product of the company Cybot.
The software automatically creates a GDPR-compliant cookie notice for our website visitors.
In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously.
We want to show you exactly what happens on our website and which of your data is stored.
Cookiebot helps us to get a good overview of all our cookies (first-party and third-party cookies).
This enables us to provide you with accurate and transparent information about the use of cookies on our website.
You always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which you do not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

• IP address (in anonymized form, the last 3 digits are set to 0)
• Date and time of your consent
• our website URL
• technical browser data
• encrypted, anonymous key
• the cookies that you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies: Name: CookieConsent Value: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9122838015-2 Purpose: Your consent status is stored in this cookie.
This allows our website to read and follow the current status on future visits. Expiration date: after one year Name: CookieConsentBulkTicket Value: %2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%Purpose : This cookie is set if you allow all cookies and have thus activated a “collective consent”.
The cookie then stores a separate, random and unique ID. Expiration date: after one year Note: Please bear in mind that this is an exemplary list and that we cannot claim to be exhaustive.
In the cookie declaration at https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies may be used.
According to Cybot’s privacy policy, the company does not sell on personal data.
However, Cybot does pass on data to trusted third parties or subcontractors who help the company to achieve its own business objectives.
Data is also passed on if this is legally required.

How long and where is the data stored?

All data collected is transferred, stored and forwarded exclusively within the European Union.
The data is stored in an Azure data center (cloud provider is Microsoft).
Visit https://azure.microsoft.com/de-de/explore/global-infrastructure/geographies/ to learn more about all “Azure regions”.
All User Data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot Service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time.
You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice.
Another option to prevent data processing or to manage it according to your wishes is offered by your browser.
Depending on the browser, cookie management works slightly differently.
In the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies.
If we are permitted to use cookies on the basis of your consent (Article 6(1)(a) GDPR)
cookies, this consent is also the legal basis for the use of cookies and the processing of your data.
Cookiebot is used to manage your consent to cookies and to enable you to give your consent.
The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).
If you would like to learn more about the privacy policy of “Cookiebot” or the company behind it, Cybot, we recommend that you read the privacy policy at https://www.cookiebot.com/de/privacy-policy/.

Cookiefirst privacy policy

We use Cookiefirst, a cookie consent manager tool, on our website.
The service provider is the Dutch company Digital Data Solutions B.V., Plantage Middenlaan 42a, 1018DH, Amsterdam, the Netherlands.
You can find out more about the data processed through the use of Cookiefirst in the privacy policy at https://cookiefirst.com/legal/general-terms-conditions/.

Cloud services

Cloud services Privacy policy summary 👥 Data subjects: We as the website operator and you as the website visitor 🤝 Purpose: Security and data storage 📓 Data processed: Data such as your IP address, name or technical data such as browser version You can find more details on this below and in the individual data protection texts or in the privacy policies of the providers 📅 Storage period: Most of the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cloud services?

Cloud services provide us as website operators with storage space and computing power via the internet.
Data can be transferred to an external system, processed and stored via the internet.
This data is managed by the corresponding cloud provider.
Depending on requirements, an individual person or even a company can choose the amount of storage space or computing power.
Cloud storage is accessed via an API or storage protocols.
API stands for Application Programming Interface and refers to a programming interface that connects software and hardware components.

Why do we use cloud services?

We use cloud services for several reasons.
A cloud service offers us the opportunity to store our data securely.
We also have access to the data from different locations and devices, giving us more flexibility and making our work processes easier.
Cloud storage also saves us costs because we don’t have to set up and manage our own infrastructure for data storage and data security.
By storing our data centrally in the cloud, we can also expand our fields of application and manage our information much better.
As website operators and companies, we primarily use cloud services for our own purposes.
For example, we use the services to manage our calendar, store documents or other important information in the cloud.
However, your personal data may also be stored in the process.
This is the case, for example, if you provide us with your contact details (such as your name and email address) and we store our customer data with a cloud provider.
Consequently, data that we process from you may also be stored and processed on external servers.
If we offer certain forms or content from cloud services on our website, cookies may also be set for web analytics and advertising purposes.
Furthermore, such cookies remember your settings (such as the language used) so that you will find your familiar web environment the next time you visit our website.

What data is processed by cloud services?

Much of the data we store in the cloud has no personal reference, but some data is considered personal data as defined by the GDPR.
This often involves customer data such as name, address, IP address or telephone number or technical device information.
Videos, images and audio files can also be stored in the cloud.
Exactly how the data is collected and stored depends on the respective service.
We only try to use services that handle the data in a very trustworthy and professional manner.
In principle, the services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly.
However, the services require permissions for this, such as the right to copy files for security reasons.
This data is processed and managed within the scope of the services and in compliance with the applicable laws.
This also includes the GDPR for US providers (via the standard contractual clauses).
In some cases, these cloud services also work with third-party providers who may process data under instructions and in accordance with the data protection guidelines and other security measures.
At this point, we would like to emphasize once again that all known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to access stored content in order to offer and optimize their own service accordingly.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this.
In general, cloud services store data until you or we revoke the data storage or delete the data.
In general, personal data is only stored for as long as is absolutely necessary for the provision of the services.
However, it may take several months to permanently delete data from the cloud.
This is the case because the data is usually not stored on just one server, but is distributed across various servers.

Right of objection

You also have the right and the option to withdraw your consent to data storage in a cloud at any time.
If cookies are used, you also have a right of withdrawal here.
This works either via our cookie management tool or via other opt-out functions.
For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
We also recommend that you read our general privacy policy on cookies.
To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective cloud providers.

Legal basis

We use cloud services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security and storage system.
Certain processing operations, in particular the use of cookies and the use of storage functions, require your consent.
If you have consented to your data being processed and stored by cloud services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR).
Most of the services we use set cookies in your browser to store data.
We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools – if available – can be found in the following sections.

Google Cloud privacy policy

We use Google Cloud, an online storage service for files, photos and videos, for our website.
The service provider is the American company Google Inc.
For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places.
Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA.
You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR).
Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there.
Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA.
These clauses are based on an implementing decision of the EU Commission.
You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de Google provides a contract on order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google.
The content of this contract refers to the EU standard contractual clauses.
You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/ You can find out more about the data that is processed through the use of Google Cloud in the privacy policy at https://policies.google.com/privacy?hl=de.

Audio & Video Introduction

Audio & Video Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details on this below in the corresponding data protection texts. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website.
The content is provided by service providers.
All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify.
The use of these portals is usually free of charge, but paid content can also be published.
With the help of these integrated elements, you can listen to or view the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to provide you with the best offer on our website.
And we are aware that content is no longer just conveyed in text and static images.
Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both.
This expands our service and makes it easier for you to access interesting content.
We therefore offer video and/or audio content in addition to our texts and images.

What data is stored by audio & video elements?

When you access a page on our website that has an embedded video, for example, your server connects to the server of the service provider.
Your data is also transmitted to the third-party provider and stored there.
Some data is collected and stored regardless of whether you have an account with the third-party provider or not.
This usually includes your IP address, browser type, operating system and other general information about your end device.
In addition, most providers also collect information about your web activity.
This includes, for example, session duration, bounce rate, which button you clicked on or which website you used to access the service.
All this information is usually stored using cookies or pixel tags (also known as web beacons).
Pseudonymized data is usually stored in cookies in your browser.
You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider’s privacy policy.
In principle, personal data is only ever processed for as long as is absolutely necessary for the provision of our services or products.
This generally also applies to third-party providers.
In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years.
Data can be stored for different lengths of time, especially in cookies.
Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time.
This works either via our cookie management tool or via other opt-out functions.
For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
The legality of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our website usually also use cookies, you should also read our general privacy policy on cookies.
You can find out more about the handling and storage of your data in the privacy policies of the respective third-party providers.

Legal basis

If you have consented to your data being processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR).
In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners.
Nevertheless, we only use the integrated audio and video elements if you have given your consent.

Vimeo privacy policy

Vimeo privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details on this below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Vimeo?

We also use videos from Vimeo on our website.
The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA.
With the help of a plug-in, we can show you interesting video material directly on our website.
Certain data may be transferred from you to Vimeo.
In this privacy policy, we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transmission.
Vimeo is a video platform that was founded in 2004 and has enabled the streaming of videos in HD quality since 2007.
Since 2015, it has also been possible to stream in 4k Ultra HD.
The portal is free to use, but paid content can also be published.
Compared to the market leader YouTube, Vimeo prioritizes high-quality content in good quality.
For example, the portal offers a lot of artistic content such as music videos and short films, but also interesting documentaries on a wide range of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content.
And as easily accessible as possible.
Only when we have achieved this are we satisfied with our service.
The video service Vimeo helps us to achieve this goal.
Vimeo gives us the opportunity to present you with high-quality content directly on our website.
Instead of just giving you a link to an interesting video, you can watch the video directly on our site.
This expands our service and makes it easier for you to access interesting content.
In addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you access a page on our website that has a Vimeo video embedded, your browser connects to the Vimeo servers.
This results in a data transfer.
This data is collected, stored and processed on the Vimeo servers.
Regardless of whether you have a Vimeo account or not, Vimeo collects data about you.
This includes your IP address, technical information about your browser type, your operating system or very basic device information.
Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website.
These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function.
Vimeo can track and store these actions with the help of cookies and similar technologies.
If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may already have been set in your browser.
In addition, your actions on our website will be linked directly to your Vimeo account.
To prevent this, you must log out of Vimeo while “surfing” on our website.
Below we show you the cookies that are set by Vimeo when you are on a website with an integrated Vimeo function.
This list is not exhaustive and assumes that you do not have a Vimeo account. Name: player Value: “” Purpose: This cookie saves your settings before you play an embedded Vimeo video.
This means that the next time you watch a Vimeo video, you will get your preferred settings again. Expiration date : after one year Name: vuid Value: pl1046149876.614422590122838015-4 Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video. Expiration date: after 2 years Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video.
If you watch the video and click on the button, for example to “share” or “like” the video, further cookies are set.
These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook.
Exactly which cookies are set here depends on your interaction with the video.
The following list shows a selection of possible cookies that are set when you interact with the Vimeo video: Name: _abexps Value: %5B% Purpose: This Vimeo cookie helps Vimeo to remember the settings you have made.
This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo. Expiration date: after one year Name: continuous_play_v3 Value: 1 Purpose: This cookie is a first-party cookie from Vimeo.
The cookie collects information about how you use the Vimeo service.
For example, the cookie stores when you pause or play a video. Expiration date: after one year Name: _ga Value: GA1.2.1522249635.1578401280122838015-7 Purpose: This cookie is a third-party cookie from Google.
By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors. Expiration date: after 2 years Name: _gcl_au Value : 1.1.770887836.1578401279122838015-3 Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites. Expiration date: after 3 months Name: _fbp Value : fb.1.1578401280585.310434968 Purpose : This is a Facebook cookie.
This cookie is used to display advertisements or advertising products from Facebook or other advertisers. Expiration date: after 3 months Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures.
Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains in the state of New York (USA).
However, the services are offered worldwide.
The company uses computer systems, databases and servers in the USA and other countries.
Your data can therefore also be stored and processed on servers in America.
The data remains stored at Vimeo until the company no longer has a commercial reason for storing it.
The data is then deleted or anonymized.

How can I delete my data or prevent data storage?

You always have the option of managing cookies in your browser according to your wishes.
For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies in your browser settings at any time.
This works a little differently depending on your browser.
Please note that various functions may no longer be fully available after deactivating/deleting cookies.
Under the section “Cookies” you will find the corresponding links to the respective instructions for the most popular browsers.
If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Legal basis

If you have consented to your data being processed and stored by integrated Vimeo elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR).
In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners.
Nevertheless, we only use the integrated Vimeo elements if you have given your consent.
Vimeo also sets cookies in your browser to store data.
We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Vimeo also processes your data in the USA, among other places.
We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA.
This may entail various risks for the legality and security of data processing.
Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there.
Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there.
Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA.
These clauses are based on an implementing decision of the EU Commission.
You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de You can find more information on the standard contractual clauses at Vimeo at https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.
You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, information on data protection at Vimeo can be found at https://vimeo.com/privacy.

YouTube privacy policy

YouTube privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details on this below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe. In the following, we would like to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data. YouTube allows users to watch, rate, comment on and upload videos free of charge. In recent years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content.
We strive to offer you the best possible user experience on our website.
And of course, interesting videos are a must.
With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images.
The embedded videos also make our website easier to find on the Google search engine.
Even if we place ads via Google Ads, Google can – thanks to the data collected – only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL.
If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies.
This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider.
Other data may include contact details, any ratings, the sharing of content via social media or adding to your favorites on YouTube.
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app.
For example, your preferred language setting is retained.
But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser.
On the one hand, we show cookies that are set without a logged-in YouTube account.
On the other hand, we show cookies that are set with a logged-in account.
The list cannot claim to be complete because the user data always depends on the interactions on YouTube. Name: YSC Value: b9-CV6ojI5Y122838015-1 Purpose: This cookie registers a unique ID to store statistics of the video viewed. Expiration date: after end of session Name : PREF Value: f1=50000000 Purpose : This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF. Expiration date: after 8 months Name : GPS Value: 1 Purpose: This cookie registers your unique ID on mobile devices to track the GPS location. Expiration date : after 30 minutes Name : VISITOR_INFO1_LIVE Value: 95Chz8bagyU Purpose : This cookie attempts to estimate the user’s bandwidth on our websites (with embedded YouTube video). Expiration date: after 8 months Other cookies that are set when you are logged in with your YouTube account: Name: APISID Value: zILlvClZSkqGsSwI/AU1aZI6HY7122838015- Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements. Expiration date: after 2 years Name: CONSENT Value: YES+AT.de+20150628-20-0 Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks. Expiration date: after 19 years Name: HSID Value: AcRwpgUik9Dveht0I Purpose: This cookie is used to create a profile of your interests.
This data helps to display personalized advertising. Expiration date : after 2 years Name: LOGIN_INFO Value: AFmmF2swRQIhALl6aL… Purpose : This cookie is used to store information about your login data. Expiration date : after 2 years Name : SAPISID Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiration date: after 2 years Name: SID Value: oQfNKjAsI122838015- Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years Name: SIDCC Value: AN0-TYuqub2JOcDTyL Purpose : This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers.
Most of these servers are located in America.
At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located.
Your data is distributed across the servers.
This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time.
You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time.
Some data (such as elements from “My activity”, photos or documents, products) that are stored in your Google account remain stored until you delete them.
Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually.
With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google.
Depending on which browser you use, this works in different ways.
In the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers.
If you do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set.
This allows you to decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR).
In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners.
Nevertheless, we only use the integrated YouTube elements if you have given your consent.
YouTube also sets cookies in your browser to store data.
We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
YouTube also processes your data in the USA, among other places.
YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA.
You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR).
Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there.
Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA.
These clauses are based on an implementing decision of the EU Commission.
You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
As YouTube is a subsidiary of Google, there is a joint privacy policy.
If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at

https://policies.google.com/privacy?hl=de.YouTube Subscribe to privacy policy button

We have integrated the YouTube subscribe button on our website.
You can usually recognize the button by the classic YouTube logo.
The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play symbol” to the left of it.
However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos.
With the built-in “Subscribe” button, you can subscribe to our channel directly from our website without having to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content.
Please note that YouTube may store and process your data as a result.
If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie.
This cookie stores your IP address and our URL.
YouTube can also find out information about your browser, your approximate location and your default language.
In our test, the following four cookies were set without being logged in to YouTube: Name: YSC Value: b9-CV6ojI5122838015Y Purpose: This cookie registers a unique ID to store statistics of the video viewed. Expiration date: after session end Name : PREF Value: f1=50000000 Purpose : This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF. Expiration date : after 8 months Name : GPS Value: 1 Purpose: This cookie registers your unique ID on mobile devices to track the GPS location. Expiration date : after 30 minutes Name : VISITOR_INFO1_LIVE Value: 12283801595Chz8bagyU Purpose : This cookie tries to estimate the bandwidth of the user on our websites (with embedded YouTube video). Expiration date: after 8 months Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account.
For example, YouTube receives information about how long you surf on our site, which browser type you use, which screen resolution you prefer or which actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other to provide analyses and statistics for advertisers (who use Google Ads).

Evaluation platforms Introduction

Review platforms Summary 👥 Data subjects: Visitors to the website or a review platform 🤝 Purpose: Feedback on our products and/or services 📓 Processed data: IP address, e-mail address, name, among others. You can find more details on this below or on the respective evaluation platforms used. 📅 Storage period: depending on the respective platform ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests),

What are rating platforms?

You can rate our products or services on various rating platforms.
We participate in some of these platforms so that we can receive feedback from you and thus optimize our offer.
If you rate us via a rating platform, the privacy policy and general terms and conditions of the respective rating service apply.
Very often you will also need to register in order to submit a review.
Evaluation technologies (widgets) can also be integrated into our website.
By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.
Many of these integrated programs work on a similar principle.
After you have ordered a product or used a service from us, you will be asked to submit a review by e-mail or on the website.
You are usually redirected to a review page via a link and can quickly and easily create a review there.
Some rating systems also offer an interface to various social media channels to make the feedback accessible to more people.

Why do we use rating platforms?

Rating platforms collect feedback and ratings about our offers.
Your reviews provide us with quick feedback and enable us to improve our products and/or services much more efficiently.
The reviews therefore help us to optimize our offers on the one hand and on the other hand they give you and all our future customers a good overview of the quality of our products and services.

What data is processed?

With your consent, we transmit information about you and the services you have used to the corresponding evaluation platform.
We do this to ensure that you have actually used one of our services.
Only then can you provide genuine feedback.
The transmitted data is only used for user recognition.
Exactly which data is stored and processed depends, of course, on the providers used.
In most cases, the rating platforms are also provided with personal data such as IP address, e-mail address or your name.
Order information, such as the order number of a purchased item, is also forwarded to the relevant platform after you have submitted your review.
If your e-mail address is transmitted, this is done so that the review platform can send you an e-mail after you have purchased a product.
So that we can also incorporate your review into our website, we also provide the providers with the information that you have accessed our site.
The review platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant provider’s privacy policy, if we have further information on this.
In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.
Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company.
The data collected is stored on the provider’s servers and is deleted by most providers once the order has been completed.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time.
This works either via our cookie management tool or via other opt-out functions.
For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

If you have consented to the use of an evaluation platform, the legal basis for the corresponding data processing is this consent.
According to Art. 6 para.
1 lit.
a GDPR (consent) is the legal basis for the processing of personal data, as may occur when it is collected by a rating portal.
We also have a legitimate interest in using a review platform to optimize our online service.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests).
Nevertheless, we only use an evaluation platform if you have given your consent.
We hope we have been able to provide you with the most important general information about data processing by rating platforms.
You can find more detailed information below in the data protection texts or in the linked data protection declarations of the company.

Google Customer Reviews Privacy Policy

We also use the Google Customer Reviews rating platform for our website.
The service provider is the American company Google Inc.
For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places.
Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA.
You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR).
Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there.
Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA.
These clauses are based on an implementing decision of the EU Commission.
You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ You can find out more about the data that is processed through the use of Google in the privacy policy at https://policies.google.com/privacy?hl=de.

Web design introduction

Web design privacy policy summary 👥 Data subjects: Website visitors 🤝 Purpose: Improving the user experience 📓 Processed data: Which data is processed depends heavily on the services used. In most cases, this includes the IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details on this in the respective web design tools used. 📅 Storage period: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design.
Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance.
But of course the right look of a website is also one of the major goals of professional web design.
Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website.
The aim of web design is to improve your experience on our website.
In web design jargon, this is referred to as user experience (UX) and usability.
User experience refers to all impressions and experiences that website visitors have on a website.
Usability is a sub-item of user experience.
This is about the user-friendliness of a website.
The main focus here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily.
In order to offer you the best possible experience on our website, we also use third-party web design tools.
In this privacy policy, the category “web design” therefore includes all services that improve the design of our website.
These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website.
This is why good and professional web design has become increasingly important for us.
We are constantly working on improving our website and also see this as an extended service for you as a website visitor.
Furthermore, a beautiful and functioning website also has economic advantages for us.
After all, you will only visit us and make use of our services if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data.
Exactly what data is involved naturally depends heavily on the tools used.
Below you can see exactly which tools we use for our website.
For more detailed information about data processing, we recommend that you also read the privacy policies of the tools used.
In most cases, this will tell you what data is processed, whether cookies are used and how long the data is stored.
Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used.
If cookies are used, for example, the storage period can be as short as one minute or as long as a few years.
Please find out more about this.
We recommend that you read our general text section on cookies as well as the data protection declarations of the tools used.
There you can usually find out exactly which cookies are used and what information is stored in them.
Google font files, for example, are stored for one year.
This is to improve the loading time of a website.
In principle, data is only stored for as long as is necessary to provide the service.
Data can also be stored for longer if required by law.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time.
This works either via our cookie management tool or via other opt-out functions.
You can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
Under web design elements (mostly fonts), however, there is also data that cannot be deleted quite so easily.
This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google).
In this case, please contact the support of the relevant provider.
In the case of Google, you can contact support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent.
According to Art. 6 para.
1 lit.
a GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when it is collected by web design tools.
We also have a legitimate interest in improving the web design on our website.
After all, only then can we provide you with an attractive and professional website.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests).
Nevertheless, we only use web design tools if you have given your consent.
We would like to emphasize this again here in any case.
Information on special web design tools – if available – can be found in the following sections.

Adobe Fonts Privacy Policy

We use Adobe Fonts, a web font hosting service, on our website.
The service provider is the American company Adobe Inc.
The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.
Adobe also processes your data in the USA, among other places.
Adobe is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA.
You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Adobe also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR).
Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there.
Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Adobe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA.
These clauses are based on an implementing decision of the EU Commission.
You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de You can find more information on the standard contractual clauses at Adobe at https://www.adobe.com/at/privacy/eudatatransfers.html.
You can find out more about the data that is processed through the use of Adobe Fonts in the privacy policy at
https://www.adobe.com/at/privacy.html .

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary 👥 Data subjects: Website visitors 🤝 Purpose: Optimization of our services 📓 Processed data: such as IP address and which icon files are loaded More details can be found below in this privacy policy. 📅 Storage period: Files in identifiable form are stored for a few weeks ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website.
When you access one of our websites, the Font Awesome web font (in particular icons) is loaded via the Font Awesome Content Delivery Network (CDN).
This ensures that the texts, fonts and icons are displayed appropriately on every end device.
In this privacy policy, we go into more detail about data storage and data processing by this service.
Icons are playing an increasingly important role for websites.
Font Awesome is a web font that has been specially developed for web designers and web developers.
With Font Awesome, icons can be scaled and colored as desired using the CSS style sheet language.
They thus replace old image icons.
Font Awesome CDN is the easiest way to load icons or fonts onto your website.
All we had to do was add a small line of code to our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be better presented.
This makes it easier for you to find your way around our website and grasp the content more easily.
The icons can sometimes even be used to replace entire words and save space.
This is particularly practical when we optimize content specifically for smartphones.
These icons are inserted as HMTL code instead of images.
This allows us to edit the icons with CSS exactly as we want.
At the same time, we also improve our loading speed with Font Awesome because they are only HTML elements and not icon images.
All these advantages help us to make the website even clearer, fresher and faster for you.

What data is stored by Font Awesome?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols.
CDNs are networks of servers that are distributed worldwide and make it possible to quickly load files from nearby.
This means that as soon as you call up one of our pages, the corresponding icons are provided by Font Awesome.
In order for the web fonts to be loaded, your browser must connect to the servers of Fonticons, Inc.
servers.
Your IP address is recognized in the process.
Font Awesome also collects data about which icon files are downloaded and when.
In addition, technical data such as your browser version, screen resolution or the time the page was called up is also transmitted.
This data is collected and stored for the following reasons:

• to optimize content delivery networks
• to detect and correct technical errors
• to protect CDNs from abuse and attacks
• to be able to calculate fees from Font Awesome Pro customers
• to find out the popularity of icons
• to know which computer and software you are using

If your browser does not allow web fonts, a standard font from your PC will be used automatically.
As far as we are currently aware, no cookies are set.
We are in contact with Font Awesome’s data protection department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome stores data about the use of the Content Delivery Network on servers in the United States of America.
However, the CDN servers are located worldwide and store user data wherever you are.
The data is usually only stored in identifiable form for a few weeks.
Aggregated statistics on the use of CDNs can also be stored for longer.
Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data about the content delivery networks.
If you do not want data about the icons used to be stored, you will unfortunately not be able to visit our website.
If your browser does not allow web fonts, no data will be transmitted or stored.
In this case, your computer’s default font will simply be used.

Legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent.
According to Art. 6 para.
1 lit.
a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when Font Awesome collects it.
We also have a legitimate interest in using Font Awesome to optimize our online service.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests) .
Wir setzen Font Awesome gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.
Wir weisen darauf hin, dass nach Meinung des Europäischen Gerichtshofs derzeit kein angemessenes Schutzniveau für den Datentransfer in die USA besteht.
Die Datenverarbeitung geschieht im Wesentlichen durch Font Awesome.
Dies kann dazu führen, dass gegebenenfalls Daten nicht anonymisiert verarbeitet und gespeichert werden.
Ferner können gegebenenfalls US-amerikanische staatliche Behörden Zugriff auf einzelne Daten nehmen.
Es kann ferner vorkommen, dass diese Daten mit Daten aus möglichen anderen Diensten von Font Awesome, bei denen Sie ein Nutzerkonto haben, verknüpft werden.
Wenn Sie mehr über Font Awesome und deren Umgang mit Daten erfahren wollen, empfehlen wir Ihnen die Datenschutzerklärung unter https://fontawesome.com/privacy und die Hilfeseite unter https://fontawesome.com/support.

Google Fonts privacy policy

Google Fonts Privacy Policy Summary 👥 Data subjects: Website visitors 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as IP address and CSS and font requests More details can be found below in this privacy policy. 📅 Storage period: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website.
These are the “Google fonts” of the company Google Inc.
For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or enter a password to use Google fonts.
Furthermore, no cookies are stored in your browser.
The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com.
According to Google, requests for CSS and fonts are completely separate from all other Google services.
If you have a Google account, you do not need to worry that your Google account data will be transmitted to Google while using Google Fonts.
Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely.
We will take a closer look at exactly how the data is stored.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.
Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license.
Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server.
Google Fonts is an important component in keeping the quality of our website high.
All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices.
When you visit our site, the low file size ensures a fast loading time.
Furthermore, Google Fonts are secure web fonts.
Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors.
Such errors can sometimes visually distort texts or entire websites.
Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts.
Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).
We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server.
This external call transmits data to the Google server.
In this way, Google also recognizes that you or your IP address is visiting our website.
The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts.
Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.
Google Fonts stores CSS and font requests securely at Google and is therefore protected.
By collecting usage figures, Google can determine how well the individual fonts are received.
Google publishes the results on internal analysis pages, such as Google Analytics.
Google also uses data from its own web crawler to determine which websites use Google fonts.
This data is published in the Google Fonts BigQuery database.
Entrepreneurs and developers use the Google web service BigQuery to analyze and move large amounts of data.
However, it should be noted that every Google Font request also automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.
It is not clear whether this data is also stored or whether it is clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU.
This allows us to use the fonts with the help of a Google stylesheet.
A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.
The font files are stored by Google for one year.
Google’s aim is to fundamentally improve the loading time of websites.
If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later.
Sometimes Google updates font files to reduce the file size, increase language coverage and improve the design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted.
The data is automatically transmitted to Google when the page is accessed.
To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=122838015.
In this case, you can only prevent data storage if you do not visit our site.
Unlike other web fonts, Google allows us unrestricted access to all fonts.
We can therefore access an unlimited number of fonts and thus get the best out of our website.
You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=122838015.
Although Google addresses data protection issues there, it does not provide any really detailed information about data storage.
It is relatively difficult to get really precise information from Google about stored data.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent.
According to Art. 6 para.
1 lit.
a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when Google Fonts is used.
We also have a legitimate interest in using Google Fonts to optimize our online service.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests) .
Wir setzen Google Font gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.
Google verarbeitet Daten von Ihnen u.a. auch in den USA.
Google ist aktiver Teilnehmer des EU-US Data Privacy Frameworks, wodurch der korrekte und sichere Datentransfer personenbezogener Daten von EU-Bürgern in die USA geregelt wird.
Mehr Informationen dazu finden Sie auf https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Zudem verwendet Google sogenannte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO).
Standardvertragsklauseln (Standard Contractual Clauses – SCC) sind von der EU-Kommission bereitgestellte Mustervorlagen und sollen sicherstellen, dass Ihre Daten auch dann den europäischen Datenschutzstandards entsprechen, wenn diese in Drittländer (wie beispielsweise in die USA) überliefert und dort gespeichert werden.
Durch das EU-US Data Privacy Framework und durch die Standardvertragsklauseln verpflichtet sich Google, bei der Verarbeitung Ihrer relevanten Daten, das europäische Datenschutzniveau einzuhalten, selbst wenn die Daten in den USA gespeichert, verarbeitet und verwaltet werden.
Diese Klauseln basieren auf einem Durchführungsbeschluss der EU-Kommission.
Sie finden den Beschluss und die entsprechenden Standardvertragsklauseln u.a. hier: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms), welche auf die Standardvertragsklauseln verweisen, finden Sie unter https://business.safety.google/intl/de/adsprocessorterms/.
Welche Daten grundsätzlich von Google erfasst werden und wofür diese Daten verwendet werden, können Sie auch auf https://www.google.com/intl/de/policies/privacy/ nachlesen.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website.
Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area.
We have integrated the Google fonts locally, i.e. on our web server – not on Google’s servers.
This means that there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to also be called Google Web Fonts.
This is an interactive directory with over 800 fonts that Google provides free of charge.
With Google Fonts, you could use fonts without uploading them to your own server.
However, in order to prevent any transfer of information to Google servers in this respect, we have downloaded the fonts to our server.
In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Online map services Introduction

Online map services privacy policy summary 👥 Data subjects: Website visitors 🤝 Purpose: Improving the user experience 📓 Processed data: Which data is processed depends heavily on the services used. It is usually IP address, location data, search items and/or technical data. You can find more details on this in the respective tools used. 📅 Storage duration: depends on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are online map services?

We also use online map services for our website as an extended service.
Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps.
Such services make it possible to display locations, route plans or other geographical information directly via our website.
With an integrated map service, you no longer have to leave our website to view the route to a location, for example.
In order for the online map to work on our website, map sections are integrated using HTML code.
The services can then display street maps, the earth’s surface or aerial or satellite images.
If you use the integrated map service, data is also transferred to the tool used and stored there.
This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, our aim is to offer you a pleasant time on our website.
And of course, your time is only pleasant if you can easily find your way around our website and find all the information you need quickly and easily.
That’s why we thought that an online map system could significantly improve our service on the website.
Without leaving our website, you can use the map system to easily view route descriptions, locations or even places of interest.
Of course, it is also very practical that you can see at a glance where we are based so that you can find us quickly and safely.
As you can see, there are simply many advantages and we clearly regard online map services on our website as part of our customer service.

What data is stored by online map services?

When you open a page on our website that has a built-in online map function, personal data may be transmitted to the respective service and stored there.
In most cases, this is your IP address, which can also be used to determine your approximate location.
In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also stored.
If you enter an address for route planning, for example, this data is also stored.
The data is not stored by us, but on the servers of the integrated tools.
You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually happens on their website.
In order for the service to function properly, at least one cookie is usually set in your browser.
Google Maps, for example, also uses cookies to record user behaviour in order to optimize its own service and provide personalized advertising.
You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Each online map service processes different user data.
If we have further information, we will inform you about the duration of data processing below in the relevant sections on the individual tools.
In principle, personal data is only stored for as long as is necessary for the provision of the service.
Google Maps, for example, stores certain data for a specified period of time, while you must delete other data yourself.
With Mapbox, for example, the IP address is stored for 30 days and then deleted.
As you can see, each tool stores data for different lengths of time.
We therefore recommend that you take a close look at the privacy policies of the tools used.
The providers also use cookies to store data on your user behavior with the map service.
You can find more general information on cookies in our “Cookies” section, but you can also find out which cookies may be used in the data protection texts of the individual providers.
In most cases, however, this is only an exemplary list and is not complete.

Right of objection

You always have the possibility and also the right to access your personal data and also to object to its use and processing.
You can also withdraw the consent you have given us at any time.
As a rule, the easiest way to do this is via the cookie consent tool.
However, there are also other opt-out tools that you can use.
You can also manage, delete or deactivate any cookies set by the providers you use yourself with just a few mouse clicks.
However, some functions of the service may then no longer work as usual.
How you manage cookies in your browser also depends on the browser you are using.
In the “Cookies” section, you will also find links to the instructions for the most important browsers.

Legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent.
According to Art. 6 para.
1 lit.
a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by an online map service.
We also have a legitimate interest in using an online map service to optimize our service on our website.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests).
However, we only ever use an online map service if you have given your consent.
We would like to make this clear at this point.
Information on special online map services – if available – can be found in the following sections.

Google Maps privacy policy

Google Maps Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates. You can find more details below in this privacy policy. 📅 Storage period: depending on the data stored ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website.
For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google Maps enables us to show you locations better and thus adapt our service to your needs.
By using Google Maps, data is transmitted to Google and stored on Google servers.
We would now like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an internet map service provided by Google.
With Google Maps, you can use a PC, tablet or app to search online for exact locations of cities, places of interest, accommodation or businesses.
If companies are represented on Google My Business, further information about the company is displayed in addition to the location.
To display directions, map sections of a location can be integrated into a website using HTML code.
Google Maps shows the earth’s surface as a street map or as an aerial or satellite image.
Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website.
By integrating Google Maps, we can provide you with the most important information on various locations.
You can see at a glance where we are based.
The directions always show you the best or quickest way to reach us.
You can call up the directions for routes by car, public transport, on foot or by bike.
For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to be able to offer its full service, the company must collect and store data from you.
This includes the search terms entered, your IP address and also the latitude and longitude coordinates.
If you use the route planner function, the start address you enter is also saved.
However, this data storage takes place on the Google Maps websites.
We can only inform you about this, but cannot influence it.
As we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser.
This cookie stores data about your user behavior.
Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps: Name: NID Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ122838015-5 Purpose: NID is used by Google to adapt advertisements to your Google search.
With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads.
So you always get customized ads.
The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes. Expiration date: after 6 months Note: We cannot guarantee the completeness of the stored data.
Changes can never be ruled out, especially when using cookies.
In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers all over the world.
However, most of the servers are located in America.
For this reason, your data is increasingly stored in the USA.
Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de Google distributes the data on various data carriers.
This means that the data can be accessed more quickly and is better protected against any attempts at manipulation.
Each data center also has special emergency programs.
For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still be protected.
Google stores some data for a fixed period of time.
For other data, Google only offers the option of deleting it manually.
The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.
months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months – depending on your decision – and then deleted.
You can also manually delete this data from your history at any time via your Google account.
If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in your Google account.
Click on “Data and personalization” and then on the “Activity settings” option.
Here you can switch the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser.
Depending on which browser you use, this always works slightly differently.
In the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers.
If you do not want any cookies at all, you can set up your browser so that it always informs you when a cookie is to be set.
This allows you to decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent.
According to Art. 6 para.
1 lit.
a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when it is collected by Google Maps.
We also have a legitimate interest in using Google Maps to optimize our online service.
The legal basis for this is Art. 6 para.
1 lit.
f GDPR (legitimate interests) .
Wir setzen Google Maps gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.
Google verarbeitet Daten von Ihnen u.a. auch in den USA.
Google ist aktiver Teilnehmer des EU-US Data Privacy Frameworks, wodurch der korrekte und sichere Datentransfer personenbezogener Daten von EU-Bürgern in die USA geregelt wird.
Mehr Informationen dazu finden Sie auf https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Zudem verwendet Google sogenannte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO).
Standardvertragsklauseln (Standard Contractual Clauses – SCC) sind von der EU-Kommission bereitgestellte Mustervorlagen und sollen sicherstellen, dass Ihre Daten auch dann den europäischen Datenschutzstandards entsprechen, wenn diese in Drittländer (wie beispielsweise in die USA) überliefert und dort gespeichert werden.
Durch das EU-US Data Privacy Framework und durch die Standardvertragsklauseln verpflichtet sich Google, bei der Verarbeitung Ihrer relevanten Daten, das europäische Datenschutzniveau einzuhalten, selbst wenn die Daten in den USA gespeichert, verarbeitet und verwaltet werden.
Diese Klauseln basieren auf einem Durchführungsbeschluss der EU-Kommission.
Sie finden den Beschluss und die entsprechenden Standardvertragsklauseln u.a. hier: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms), welche auf die Standardvertragsklauseln verweisen, finden Sie unter https://business.safety.google/intl/de/adsprocessorterms/.
Wenn Sie mehr über die Datenverarbeitung von Google erfahren wollen, empfehlen wir Ihnen die hauseigene Datenschutzerklärung des Unternehmens unter https://policies.google.com/privacy?hl=de.

Explanation of terms used

We always endeavor to write our privacy policy as clearly and comprehensibly as possible.
However, this is not always easy, especially when it comes to technical and legal topics.
It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address).
However, we do not want to use these without explanation.
Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous privacy policy.
If these terms have been taken from the GDPR and are definitions, we will also quote the GDPR texts here and add our own explanations if necessary.

Processor

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term:

“processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you.
In addition to the controller, there may also be so-called processors.
This includes any company or person that processes personal data on our behalf.
In addition to service providers such as tax consultants, processors can therefore also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Consent

Definition in accordance with Article 4 of the GDPR For the purposes of this Regulation, the term

“consent” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: Such consent is usually given via a cookie consent tool on websites.
You are probably familiar with this.
Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing.
In most cases, you can also make individual settings and decide for yourself which data processing you allow and which you do not.
If you do not give your consent, your personal data may not be processed.
In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term:

“personal data” any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is therefore all data that can identify you as a person.
This is usually data such as

• Your name
• Your address
• E-mail address
• Postal address
• Telephone number
• Date of birth
• Identification numbers such as social security number, tax identification number, identity card number or matriculation number
• Bank details such as account number, credit information, account balances, etc.

According to the European Court of Justice (ECJ), your IP address is also considered personal data.
IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, you as the owner of the connection.
Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR.
There are also so-called “special categories” of personal data, which are also particularly worthy of protection.
These include

• racial and ethnic origin
• political opinions
• religious or ideological convictions
• trade union membership
• genetic data, such as data taken from blood or saliva samples
• biometric data (i.e. information on mental, physical or behavioral characteristics that can identify a person) health data
• data relating to sexual orientation or sex life

Profiling

Definition in accordance with Article 4 of the GDPR For the purposes of this Regulation, the term

“profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements;

Explanation: Profiling involves collecting various pieces of information about a person in order to find out more about them.
In the web sector, profiling is often used for advertising purposes or for credit checks.
For example, web and advertising analysis programs collect data about your behavior and interests on a website.
This results in a special user profile that can be used to target advertising to a specific target group.

Person responsible

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term:

“controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the “controller”.
If we pass on collected data to other service providers for processing, these are “processors”.
An “order processing contract (AVV)” must be signed for this.

Processing

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the term:

“processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we refer to processing in our privacy policy, we mean any kind of data processing.
As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.
All texts are protected by copyright.

Source: Created with the data protection generator from AdSimple